It’s hard being a team of one. But until you can afford to hire people to round out your team, you’re going to have to do all the marketing (and everything else, really) by yourself. However, there is no reason not to get professional results Here are five essential things that you need to do if you are producing your own marketing and content in support of your art and business.
- Learn how to take good photographs – compose shots and use editing tools. I use Typorama and Designbold for all of my presentation/meme/visual needs, but using stock photography makes you look….well…stock. An original touch goes a long way and you have a camera and mini-editing suite on your smartphone. You can be making your own one-of-a-kind stock photography library while you’re taking the bus to work.
- Keep up with design trends – although tools like those listed above will help make sure you’re using current looks and styles, you can really make an impression if you grab a few graphic design magazines, or google top graphic design trends for the current year. They’ll teach you how to use space, colour, contrast, text and all of the other elements that make eye-catching visuals. All free.
- Learn how to capture and edit audio. A brief course on Udemy.com or free tutorials on YouTube will help you make nice sounding audio for podcasts, home-rolled audiobooks or video. It starts with setting up your space to sound neutral, but also includes choosing and position microphones, setting levels, and editing and treating audio after it’s recorded. If you’re looking for advanced info on making audio sound good for podcasts and voiceovers, check out my YouTube Channel here.
- Make a habit out of creating and publishing video content – no need for expensive equipment. Again, you have everything you need on your smartphone, tablet or laptop. Modern audiences will excuse lo-fi methods if your content is engaging. Don’t overdo the special effects though. Keep it tasteful and simple. Focus on the content.
- Finally, learn to mimic voice across all media – advertising, journalism, scholarly articles, social media. Make a point to read as much as you can, even if they are short articles. How do newspapers differ from advertisements? How do people narrow their thoughts to 280 characters in twitter? Learn to replicate what the best of the best are doing so you can make content that will appeal to the audience you are trying to attract.