When seeking success for your business or your art, there are no shortcuts. No secret recipe. You have to get your stuff seen by as many people as possible. You have to prepare so that you are ready to seize any opportunity no matter where it comes from, because one thing is for sure – dropping your latest product is no guarantee that people will flock to buy it. An audience has to be built over time, with continued repetitions of exposure and rejection. If about 1 in 100 people actually buy your product, you’ve got to get incredible numbers in order to have a sustaining fan base.
Most people are afraid of the grind, or afraid of the rejection at the end of it. This is what will set you apart from your competitors. You willingly accept what professionals know – success is a numbers game.